| mikro
in search of a mission
TOC
First Steps
Towards a Mission
Second
Thoughts on the Mission
The MIKRO.MISSION
(Beta)
Mission
Impossible?
First
Steps Towards a Mission
Exactly
what is a Mission Statement?
Mission
Statements Unplugged
Mission
statement helps lead you in right direction
Process
for Development of Mission Statement
An
easier solution: Dilbert's Mission Statement Generator
Second
Thoughts on the Mission
Just
as man has always striven to define a purpose for existence, so should
businesses ask themselves "Why are we here?" and establish a mission statement.
It
is not enough to assume that everyone shares a common understanding of
where Mikro is going and why it wants to get there. A mission statement
clearly answers the questions: "To what do we aspire?" "What is our dream?"
"What is our purpose?"
The
old Communist Party of the USSR had a very fine mission statement, namely,
The Communist Manifesto.
A
mission statement is important for two reasons. "Externally it helps position
you with other competitors, it shows you where you fit in the market. Internally
it keeps you on track and in focus. It's easy to get diverted by the latest
opportunity and the mission statement keeps you on track and keeps you
motivated," explains Adrienne Lumpkin of Alternate Access.
A
mission statement is not to be taken lightly. When more than 10,000 people
are united under one idea, one pursuit, great things are more likely to
happen than if no goal were considered.
For
businesses that change constantly writing a mission statement can be an
on-going process.
Let's
have fun and we might accidentally learn something. "Fun" is something
every kid carries in his heart anyway. Don't confuse tactics with strategy.
Don't lose sight of the larger goals with smaller ones. Don't incorporate
into your mission statement something that doesn't make the people who
have to live it stand up and say, "Yeah, let's go!" When Cicero spoke,
the people
said
how well he spoke. When Demosthenes spoke, the people said 'Let us march!'
Most
mission statements read like a list of ingredients on the side of a cereal
box. We need a statement pulsing with panache, vibrating with verve, bristling
with brioche (wait... that's a bun, isn't it? well, maybe it's still appropriate),
a statement that captures the joie de vie of being a Mikro'tian in Berlin.
The
mission statement should express the importance of being on the front end
of technology, set the philosophical direction of Mikro and continue to
follow the community trends and respond to that. It should be something
you can memorize, recite and hold close to your heart.
We
have the mission statements printed on wallet-size cards for each employee
of Mikro as well as having it displayed in framed wall units. We have a
banner hanging with our mission statement on it. It is also in the employee
handbook and everyone has a cardboard copy to hang on their office wall.
Mikro also includes it in the brochure we give to clients and in press
releases that we send out. But we haven't had a chance to implement the
new mission statement into culture yet.
The MIKRO.MISSION
(Beta)
The
new mission statement defines in real ways the goals, ambitions and aspirations
of Mikro. The new statement is broad in scope and purposely vague, allowing
everyone in this room to participate in the further development of Mikro.
The most significant aspect of the statement was its intentional focus
on the reason why we are here. Embedded in the mission statement is the
notion that we have a lot of different capabilities across town. The positive
thing about the mission statement is that it allows input. It sets up goals
of a quality that can never be reached but must always be pursued. We are
trying to define Mikro as more than a regional or even a state institution,
We must recognize that our influence is greater than what we see
immediately around us. The value of the mission statement is that it does
not define Mikro. It calls for a dedication of spirit, attitude and character.
This is our place. We can make it what we want it to become.
Mikro
commits itself
We
commit to: respect for the diverse opinions and populations that enrich
our community; fostering partnerships that maximize our resources; involving
our citizens and enhancing our community.
It
is the mission of Mikro to serve others by helping to instill values in
young people and in other ways prepare them to make ethical choices over
their lifetime in achieving their full potential.
The
Mikro Mission Managment Office (MMMO) is responsible for Advanced Studies
and Direct Mission Support activities including the Customer Interfaces
and Databases involved with planning, development, and management of mission
support requirements.
The
studies prescribed by Mikro have four major purposes: to provide a rich
cultural background against which people can build rewarding lives; to
present current communications problems in the context of their origin
and development; to prepare people for productive roles; and to provide
a foundation for research in the growing knowledge of mass communications.
The
Internet can be a bewildering place for most people.
Mikro
seeks to protect and expand the public's right to use published works and
ideas. We will work to redirect and reduce the powers of copyrights,
patents and trademarks, so that they achieve the intended benefits--more
progress for the public--without unnecessarily restricting what ordinary
people can do.
Mikro
ensures that records which have value as authentic evidence of administrative,
corporate, cultural and intellectual activity are made, kept and used.
The work of Mikro is vital for ensuring organisational efficiency and accountability
and for supporting understandings of Berlin life through the management
and retention of its personal, corporate and social memory.
Mikro
is a non-denominational, non-profit association meant to encourage Christian
jugglers, through interaction and participation with others of the same
interest and the same faith.
We
commit to: comprehensive financial planning that provides for adequate
cash reserves, recapitalization, maintained infrastructure, quality spending,
and minimizing debt while living primarily on a residential tax base.
Mission
Impossible?
Or is, in the end, a Mission
impossible?
The
only people who are entitled to a mission statement are missionaries. But
the so-called mission statements concocted by most organizations are monstrosities
of overinflation and obfuscation, insults to the language. People and organizations
with mission statements are always bad news. My advice would be to put
your trust in those who, like Mikro, have no idea what they are
doing or why - but who at least are honest enough to admit it.
Therefore YOU tell us what our
Mission is:
Our
mission statement should be written by the membership (unless we can find
a better one and steal it). That's where you come in. We will hold a contest
where all members are asked to submit their proposals for a mission statement
and the winner will receive fame and a fabulous prize: software!! Creativity
counts, and we don't want to be too serious about anything, much less ourselves.
However, we want it to draw... not dry... our readers, so be as brief as
possible.
Send
us your found mikro.missions
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